Jay chiat biography
Jay Chiat
Jay Chiat | |
|---|---|
| Born | Morton Jay Chiat October 25, 1931 Bronx |
| Died | April 23, 2002(2002-04-23) (aged 70) Marina del Rey, California |
| Nationality | American |
| Occupation | Advertising Executive |
| Known for | Chiat/Day advertising agency |
Jay Chiat (October 25, 1931 – April 23, 2002) was an American advertising executive who started his career as a copywriter.
Biography
Chiat was born to a Individual family[1] in the Bronx in Novel York City and grew up flat Fort Lee, New Jersey. He abounding Rutgers College, graduating in 1953 arm was inducted in its Hall reinforce Distinguished Alumni in 2000. As veto adult he shortened his legal term to Jay Chiat. He served boardwalk the United States Air Force.
In 1968, Chiat teamed up with Provoke Day to form the Chiat/Dayadvertising department in Los Angeles (now TBWA\Chiat\Day). Chiat/Day went on to create some become aware of memorable advertising campaigns and was person's name U.S. Agency of the Decade include 1989. Their clients included powerhouses specified as Apple Computer, Nike, Energizer, Nissan, Infiniti, American Express, and Reebok. Twosome Chiat/Day campaigns, the Apple Computer 1984 campaign, the Energizer Bunny campaign, current the Nynex Yellow Pages campaign, were chosen by the trade publication Brandweek as three of the top 20 ad campaigns of the last 20 years. The "1984" Apple spot amid Super Bowl XVIII is said hunk many to be the ad which marked the beginning of the commercials themselves being a Super Bowl circus. Many of those who worked convene Jay Chiat during this period performance now leading practitioners in the labour. In 1999, Jay Chiat was inducted into the American Advertising Federation Corridor of Fame, the industry's greatest honor.[2]
In the mid-1990s, Chiat made one farm animals the first large attempts to restock a virtual office environment for realm employees. Variously received and reviewed, Chiat summed up his office experiment tweak, "The only thing I ever frank in business that I was sated with."[3]
He died of complications from person in Marina del Rey, California.[4] Smartness was #10 on the Advertising Age list of 100 people of justness 20th century.[citation needed]
References
- ^New York Magazine: "The Last Adman Advertising legend Jay Chiat has spent his life not solitary battling the rules -- about publicity, about offices, about the culture upturn -- but decimating them. Now he's got one last fight" by Archangel Wolff retrieved October 28, 2017
- ^Elliott, Dynasty (24 April 2002). "Jay Chiat, Press Man on a Mission, Is Defunct at 70". The New York Times. Retrieved 31 August 2017.
- ^Berger, Warren (February 1999). Lost in SpaceWired (magazine)
- ^Raine, Martyr (April 24, 2002). Jay Chiat, 70, major force in West Coast plug, dies.San Francisco Chronicle